Ecommerce World

MEDIA RELEASE – Although Australian bricks and mortar retailers have been slow to expand online, they have a distinct advantage over web-only retailers, according to the Executive Director of Salmat Digital, Paul Marshall.

In his presentation to the Online Retailer conference in Sydney today, Paul said that brand awareness, loyalty and an existing customer base are key assets when Bricks and Mortar retailers take their business online. Combine that with the power of the store network to give their customers a true multichannel shopping choice and they have a strong playing hand. Read more…

Earlier this week the Netflix news and information blog, Hacking Netflix was sent a link to an internal presentation from Netflix, containing information about their company culture.  It’s an interesting insight to the largest online DVD rental store in the world.