Content on the web is blossoming. It’s growing not just in size and numbers but with the advent of video, images, news and real-time updates, the average webpage is richer and more complex. In addition, people’s expectations for search are higher than they used to be. Searchers want to find the latest relevant content and publishers expect to be found the instant they publish.

Mikal Belicove asked Googler, Matt Cutts  how this will impact businesses:

“The main difference is that businesses will see searchers arriving faster on their websites because Caffeine can index pages much more quickly than our previous system. The nice thing is that Google users will see fresher results without users (or business owners) needing to do anything special.

Business owners can find ways to put this additional freshness to work for them. For example, owners might want to consider putting limited-time promotions on their website, since people will be able to find those promotions more quickly while they still apply.”