MEDIA RELEASE – Although Australian bricks and mortar retailers have been slow to expand online, they have a distinct advantage over web-only retailers, according to the Executive Director of Salmat Digital, Paul Marshall.
In his presentation to the Online Retailer conference in Sydney today, Paul said that brand awareness, loyalty and an existing customer base are key assets when Bricks and Mortar retailers take their business online. Combine that with the power of the store network to give their customers a true multichannel shopping choice and they have a strong playing hand. Read more…
MIS reports today that the Colorado group is preparing to take the plunge into online retailing again after suspending it’s ecommerce operations a few years ago.
The company upgraded it’s 500 stores to a wide-area network to assist with real-time information transfer between stores.
“Not a week goes by without us receiving emails from people asking when they will be able to buy from us online, so we are very keen to get back into the space,” Ms Ryan, Colorado Group’s chief information officer said.
Read the full article at MIS Australia
Australian retailers trying to reach and retain consumers online will underperform if they fail to learn from the mistakes made by their counterparts in the US, according to the Paul Marshall, executive director of Salmat DigitalForce.
Speaking at the Retail World Summit in Sydney, Marshall warned that retailers risk losing market share if they do not synchronise their strategies across different channels – otherwise known as cross-channel retailing.
“The internet has opened up a whole new channel for retailers to reach consumers, however, it’s critical that a retailer’s ecommerce business is not set up as a siloed operation.
“In the US, major retailers made the mistake of establishing their online business as a separate operation to their bricks and mortar stores, with different strategies, management and P&L statements. This gave rise to numerous customer service problems,” he said.
Read the full article at eTailToday.com.au