Australian and NZ shoppers return to the web
RetailBiz has reported on the latest ecommerce benchmark figures from Coremetrics.
According to Coremetrics, which surveyed the buying habits of more than 75 million shoppers worldwide, Australian and New Zealand shoppers are returning to the world wide web in droves to peruse global e-commerce websites and make online purchases.
Since the global economic downturn, consumers have been naturally careful about their spending habits but it seems that online opportunities are proving too good to pass.
“These figures represent a smarter modern shopper; one that takes time to visit e-commerce sites all over the world before deciding on a purchase. ANZ consumers are becoming more e-commerce savvy; they’re enjoying perusing the breadth of products and services available over the internet and take advantage of online discounts and special offers unavailable in-store.”
Read the full article at RetailBiz.









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