Amazon acquires Zappos for US$920m
July 23rd, 2009
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Overnight Amazon has announced it’s acquisition of Zappos for around US$920m in stock. Zappos has built a legendary reputation around customer service and open communication, which is at odds to Amazon’s communication strategy.
The post by Zappos CEO Tony Hsieh is here. In a letter to employees he writes:
We plan to continue to run Zappos the way we have always run Zappos — continuing to do what we believe is best for our brand, our culture, and our business. From a practical point of view, it will be as if we are switching out our current shareholders and board of directors for a new one, even though the technical legal structure may be different.
Video from Jeff Bezos about Amazon and Zappos