dStore announces plan to make bricks & clicks a reality
June 11th, 2009
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In an interview with eTailToday.com.au, dStore’s CEO Andrew Cooper announced they will open their first bricks and mortar store in Brisbane before Christmas.
“It will be a test of the multichannel shopper theory and will be more of a destination where you can pick up a product you’ve ordered online, make a return or buy the product you saw available online,” Cooper said.
“People shop online, they research online, they shop offline and sometimes they research offline and then go and buy online. What we’re providing is an additional channel for customers.