Through its partnership with Getprice, Yahoo!7 furthers its goal of partnering with industry leaders and innovators.

The new destination will be available on the Yahoo!7 Network and will provide independent price comparisons for over 2.4 million products from 1000 merchants in 500 individual categories.

The site will also fully integrate with Yahoo!7 Answers. Each time a visitor searches for a product on the Yahoo!7 Shopping site, the same search will be conducted on Answers to find questions and answers about the product. The integration of Yahoo!7 Answers will provide Yahoo!7 shoppers with more pre-purchase information about what they are looking for, and help them make the decision about what to buy at what price and from what store, even easier. This will create a strong social comparison shopping experience.

Yahoo!7 National Media Sales Director Damon Scarr said, “We’re very pleased to be able to announce our partnership with Getprice today. This new agreement will further enhance the wealth of ‘at your fingertips’ information accessible through the Yahoo!7 site. Getprice’s merchants are trusted, reliable retailers and we believe its impartial, independent price and product comparisons will help our audience be fully informed when making online purchasing decisions.”

Chief executive officer of Getprice, Chris Hitchen added, “At Getprice we pride ourselves on forming high quality partnerships within the online retail industry and this is an extension of that. Our partnership with Yahoo!7 extends our marketing reach for our retailers into Yahoo!7’s qualified, engaged audience and provides this audience access to the millions of products available on our site.”

Getprice includes some of Australia’s biggest retail brands such as Big W, Dick Smith Electronics, Rebel Sport, Officeworks, Supercheap Auto, Bing Lee, Apple, Dell, Charlie Brown, Clinique, Hewlett Packard, Billabong and Sony.

The new Getprice site on Yahoo!7 is available now at the following link: http://whitelabels.getprice.com.au/yahoo

Reporting a massive 2.7 million people shopping for the month of June, getprice.com.au has seen an increase of traffic of more than 500% to the site from June 2008.

“As one of Australia’s fastest growing websites, we are seeing a huge increase in consumers coming to us to make their money go further,” said getprice.com.au Chief Executive, Chris Hitchen.

“Knowledge is power when making purchase decisions and consumers want to be able to see all their options quickly. This is with good reason too with consumers saving up to 60% by going online and comparing before completing their purchase.”

“From electronics to perfume – www.getprice.com.au can deliver consumers with thousands of product comparisons in a matter of seconds.”

Shopping trends reported by www.getprice.com.au in June:

• Australians are heading indoors to exercise in the winter months with treadmills being the most popular sports and travel product, followed by pilates machines and exercise bikes.
• Panasonic, Cannon and Olympus digital cameras remain extremely popular with their products being in the top ten most search electronic items.
• The traditional trampoline remains the most popular product for Aussie kids, followed by swings and scooters.
• Perfumes such as Gucci Flora by Gucci, Issey Miyake L’Eau D’Issey and Giorgio Armani Acqua were the most popular health and beauty products
• Sony Playstation topped the computer and games category – followed by the Asus EE Laptop, HP Mini 2140 and Acer 5533

Read the full Press Release here