Kogan expands into US market
CRN today reported Aussie manufacturer and online retailer of consumer electronics, Kogan, is opening a US warehouse which will pave the way for the company’s global expansion.
Kogan’s Australian head office will manage the Kentucky-based warehouse and products manufactured in China will be shipped directly to the US.
Ruslan Kogan founder and CEO said the company is in the final stages of opening the US branch after three years of growth in Australia.
He said the US market is 20 times bigger than the Australian market and shoppers purchase online there, which directly fits with Kogan’s direct online sales model.
“Our buying power will increase and products will become cheaper for everyone especially our Australian customers who will then benefit.”
Read the full article at CRN