Loyalty wins online customers
August 18th, 2009
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MEDIA RELEASE – Although Australian bricks and mortar retailers have been slow to expand online, they have a distinct advantage over web-only retailers, according to the Executive Director of Salmat Digital, Paul Marshall.
In his presentation to the Online Retailer conference in Sydney today, Paul said that brand awareness, loyalty and an existing customer base are key assets when Bricks and Mortar retailers take their business online. Combine that with the power of the store network to give their customers a true multichannel shopping choice and they have a strong playing hand. Read more…