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	<title>Ecommerce World &#187; Westfield</title>
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		<title>Westfield plans virtual shopping malls</title>
		<link>http://ecommerceworld.com.au/online-retail/multi-channel-online-retail/westfield-plans-virtual-shopping-malls</link>
		<comments>http://ecommerceworld.com.au/online-retail/multi-channel-online-retail/westfield-plans-virtual-shopping-malls#comments</comments>
		<pubDate>Fri, 11 Jun 2010 07:00:59 +0000</pubDate>
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				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Multi-channel Retail]]></category>
		<category><![CDATA[Westfield]]></category>

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		<description><![CDATA[SMH has reported shopping centre giant, Westfield, is in the final stages of negotiation to develop an online shopping mall for participating retailers.
It is understood the online mall will be led by fashion, which the company sees as its strongest attraction, and split into categories including electronics and books.
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			<content:encoded><![CDATA[<p>SMH has <a href="http://www.smh.com.au/business/westfield-plots-online-assault-20100610-y0j1.html" target="_blank">reported</a> shopping centre giant, Westfield, is in the final stages of negotiation to develop an online shopping mall for participating retailers.</p>
<p>It is understood the online mall will be led by fashion, which the company sees as its strongest attraction, and split into categories including electronics and books.</p>
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