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	<title>Ecommerce World &#187; Woot</title>
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		<title>Woot.com acquired by Amazon</title>
		<link>http://ecommerceworld.com.au/online-retail/woot-com-acquired-by-amazon</link>
		<comments>http://ecommerceworld.com.au/online-retail/woot-com-acquired-by-amazon#comments</comments>
		<pubDate>Wed, 30 Jun 2010 21:00:47 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
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		<category><![CDATA[Online Retail]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Woot]]></category>

		<guid isPermaLink="false">http://ecommerceworld.com.au/?p=212</guid>
		<description><![CDATA[Amazon is appearing tight-lipped about it&#8217;s latest acquisition, Woot.com.  The announcement was made on Woot&#8217;s blog a short time ago.  In typical Woot style, the letter from CEO, Matt Rutledge, says a lot, without really saying anything at all&#8230;
They&#8217;ve also released a new clip featuring Mortimer:

Date: Weds,  30 June  2010
From: Matt Rutledge (CEO – Woot.com)
To: All Woot Employees
Subject: Woot and Amazon
I know I say this every time I find a picture of an adorable kitten,  but please set aside 20 minutes to carefully read this entire email.  Today ...]]></description>
			<content:encoded><![CDATA[<p>Amazon is appearing tight-lipped about it&#8217;s latest acquisition, Woot.com.  The announcement was made on Woot&#8217;s blog a short time ago.  In typical Woot style, the letter from CEO, Matt Rutledge, says a lot, without really saying anything at all&#8230;</p>
<p><span id="more-212"></span>They&#8217;ve also released a new clip featuring Mortimer:</p>
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<p>Date: Weds,  30 June  2010<br />
From: Matt Rutledge (CEO – Woot.com)<br />
To: All Woot Employees<br />
Subject: Woot and Amazon</p>
<p>I know I say this every time I find a picture of an adorable kitten,  but please set aside 20 minutes to carefully read this entire email.  Today is a big day in Woot history. This morning, I woke up to find Jeff  Bezos the Mighty had seized our magic sword. Using the Arthurian model  as a corporate structure was something our CFO had warned against from  the very beginning, but now that’s water under the bridge. What is  important is that our company is on the verge of becoming a part of the  Amazon.com dynasty. And our plans for Grail.Woot are on indefinite hold.</p>
<p>Over the next few days, you will probably read headlines that say  “Matt Rutledge revealed to be monstrous pseudo-human creation of Jeff  Bezos.” You might even see <a href="http://wootblogimages.s3.amazonaws.com/MonstrousConstruct.jpg">this  photo</a> making the rounds. Rest assured that these rumors have  nothing to do with our final decision. We think now is the right time to  join with Amazon because, quite simply, every company that becomes a  subsidiary gets two free downloads until the end of July, and we very  much need that new thing with Trent Reznor’s wife on our iPods.</p>
<p>Other than that, we plan to continue to run Woot the way we have  always run Woot – with a wall of ideas and a dartboard. From a practical  point of view, it will be as if we are simply adding one person to the  organizational hierarchy, except that one person will just happen to be a  billion-dollar company that could buy and sell each and every one of  you like you were office furniture. Nevertheless, don’t worry that our  culture will suddenly take a leap forward and become cutting-edge. We’re  still going to be the same old bottom-feeders our customers and readers  have come to know and love, and each and every one of their pre-written  insult macros will still be just as valid in a week, two weeks, or even  next year. For Woot, our vision remains the same: somehow earning a  living on snarky commentary and junk.</p>
<p>We are excited about doing this for all sorts of reasons. One, our  business model is so vague that there’s no way Amazon can possibly  change what it is we’re truly doing: preparing the way for the rise of  the Lava Men in 2012. Also, our deal means that Jason Toon will finally  be released from that Mexican jail owned by Zappos honcho Tony Hsieh.  No, don’t lie, Tony, we’ve seen the paperwork. And we need a powerful  ally in case Steve Jobs finally breaks down and comes after us for all  our Apple jokes over the years. Don’t think of it as a buyout; think of  it as NATO!</p>
<p>I will go through each of the above points in more detail later, but  first, let me get to the top 5 burning questions that I’m guessing many  of you will have.</p>
<p>TOP 5 BURNING QUESTIONS:</p>
<p>Q: F1RST!!!!<br />
A: Okay, that’s not a question, but it is a good place to mention that  our forums will still be policed by a team of moderators, as before. And  also, Woot’s previous and always-in-effect privacy policy will still be  just as always-in-effect, so don’t worry, there are no plans to  suddenly give up or merge your forum data.</p>
<p>Q: Is Snapster leaving?<br />
A: Are you kidding? He’s out the door about ten seconds after that check  clea- that is to say, Snapster will continue as Woot.com CEO, just like  before, and the rest of our staff’s not going anywhere either. Woot and  all our various sites will continue to be an independently operated  company full of horrible, useless products and an untalented jerkface  writing staff, same as it ever was.</p>
<p>Q: Will the Woot culture change?<br />
A: Amazon is interested in us because they recognize the value of our  people, our brand, and our unique style of deep-tissue, toxin-releasing  massage. And they don&#8217;t want to start changing things now. Amazon&#8217;s  hoping our nutty Woot steez continues to grow and develop (and perhaps  even rubs off on them a little). They’re not looking to have their folks  come in and run Woot unless we ask them to, which incidentally you can  do by turning off the bathroom lights and saying the word “Kindle” three  times; a helpful Amazon employee will appear in the mirror. That said,  Amazon clearly knows what they&#8217;re doing in a lot of areas, so we’re  geeked about the opportunities to tap into that knowledge and those  resources, especially on the technology side. This is about making the  Woot brand, culture, and business even stronger than it is today, and we  expect that any changes will be for the better or we wouldn&#8217;t bother  with this endless paperwork.</p>
<p>Q: Where can I get one of those vuvuzelas?<br />
A: Are you even paying attention?</p>
<p>Several months ago, when we were all sitting on Jeff Bezos’s bumper  drinking orange Mad Dog and trying not to be noticed, we heard a voice  in the distance yelling “You kids better not scratch my Mercedes or I’m  calling the cops!” We ran. It was later that night when Amazon came by  the house and said they liked our style and also wanted to get that  money we owed them for messing up the chrome. We like to think that our  relationship with Amazon will continue at this level for many, many,  many years to come.</p>
<p>But we here at Woot are still a thoughtful company, so, at the end of  the day, I watched the sunset, and its golden-hued glory made me think  about two questions:</p>
<p>1) Is there really a universal deity?</p>
<p>2) Does such a thing preclude free will or are we humans in control  of our own destiny?</p>
<p>After spending a lot of time falling asleep at the library while  facing the philosophy books, I determined that the concept of destiny is  a construct that allows man a gentle release from facing the terror of  his existence, and that a Hyundai full of twenties would pretty much  offer the same benefits. And so, I ultimately said YES!</p>
<p>This is definitely an emotional day for me. The feelings I’m  experiencing are similar to what I felt in college on graduation day:  excitement about getting a check from my folks combined with nausea from  a hellacious bender the night before. I remember fondly that time when  an RA turned on the lights and yelled “WHO OWNS THESE PANTS?” Except  this time, the pants are a company, and the RA is you, and the sixty  five hours of community service is a deal that will ensure the Woot.com  experience can continue to grow for years and years and years, like a  black mold behind the Gold Box. Join us, because together, we can rule  the galaxy as father and son. Also, there will be six muffins waiting in  the company break room, courtesy of the nice folks at Amazon.com.  Welcome to the family!</p>
<p>Matt Rutledge<br />
CEO, Woot</p>
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