Ecommerce World » Zappos http://ecommerceworld.com.au Insights into the Australian ecommerce industry Wed, 07 Sep 2011 01:20:39 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Amazon acquires Zappos for US$920m http://ecommerceworld.com.au/online-retail/amazon-acquires-zappos-for-us920m http://ecommerceworld.com.au/online-retail/amazon-acquires-zappos-for-us920m#comments Wed, 22 Jul 2009 21:00:22 +0000 ecommerceworld http://ecommerceworld.com.au/?p=139 Overnight Amazon has announced it’s acquisition of Zappos for around US$920m in stock.  Zappos has built a legendary reputation around customer service and open communication, which is at odds to Amazon’s communication strategy.

The post by Zappos CEO Tony Hsieh is here. In a letter to employees he writes:

We plan to continue to run Zappos the way we have always run Zappos — continuing to do what we believe is best for our brand, our culture, and our business. From a practical point of view, it will be as if we are switching out our current shareholders and board of directors for a new one, even though the technical legal structure may be different.

Video from Jeff Bezos about Amazon and Zappos

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