Instagram influencer marketing is one of the most popular marketing tactics for consumer brands. And for good reason. Recent research on consumer behaviour and social media influence found that 60% of consumers are influenced by social media posts or blogger reviews. Getting featured on Instagram by influencers useful in exposing your brand to engaged audiences, … Read more How to: Instagram Influencer Outreach
Many people who use Shopify have a love hate relationship with the platform. They love that it is easy to setup and manage. They hate that it lacks some capabilities out of the box that should come as standard. Most of the time, to fix some of these missing functionalities plugins are all you need. … Read more Recommended Shopify Plugins
Thinking about Shopify for your new store? Shopify is a great eCommerce solution but it is still makes sense to do your due diligence and understand the platform before building. Here are my answers to common Shopify questions. What exactly is Shopify? Sounds like a deceptively simple question, but it is worth asking. Shopify is … Read more Shopify: FAQ
Having started and begun developing your eCommerce business, you will inevitably be wondering how best to grow your store. Having seen there are not that many resources specific for Australia, we felt that a guide like this specific for the country would be welcomed. In summary to grow your eCommerce business you will need the … Read more How to Grow your eCommerce Business in Australia
As one Australia’s fastest growing industries, eCommerce is opening the market to a range of jobs. Here is a list of jobs that be found in most eCommerce companies. Marketing Roles SEO Specialist SEO specialists are expected to help the company with their search engine optimisaiton, including likely some level of web development knowledge, technical … Read more Types of Jobs in eCommerce
Deciding to start a new eCommerce business is an exciting event – however, as you get into the process of setting up you may be wondering what you need to consider and if you are missing anything. To help you with the process of starting your new business, here is the ultimate guide checklist of … Read more Ultimate Guide: How to Start an eCommerce Business in Australia
In 2015, Shopify announced they rolled out Shopify Payments to Australia at discounted rates. Shopify payments basically provided a way to take debit and credit cards online for your eCommerce website without using another merchant solution like PayPal. All prices below are in Australian Dollars (AUD) unless specified. Shopify Payments Cost* Basic Plan Regular Plan … Read more How much Does Shopify Payments Cost in Australia?
For small to medium size retailers and direct-to-consumer brands, managing returns and exchanges can get unwieldly if not properly systemised. This can get especially chaotic for fashion businesses that have a high number of returns and exchanges. To better manage your returns and exchanges on Shopify, you will need to: Write your policy Post it … Read more How to Manage Returns and Exchanges on Shopify
Tracking your eCommerce performance on WordPress allows you to see how well your store, your products and your marketing are performing. This requires a few applications to get set up and you can replace these recommendations with your own preferred tool. Google Analytics (GA) GA is free and is the most important of all of … Read more How to Set Up Tracking for eCommerce on WordPress
A common question for eCommerce retailers and brands building their first or rebuilding their existing store is whether they should use the WordPress platform with WooCommerce or another eCommerce plugin. The answer, as you might expect, is that it depends. However, there are some pretty clear points to consider that can help you make the … Read more Should You Build Your eCommerce Website on WordPress?